Salary guide
Advertising Account Planner
- Average salary
- £25,000 – £50,000
- Working hours
- 37.5 hours/week
MarketingAdvertising
- Account planners shape UK advertising campaigns
Other names this job is known by
- Brand Planner
- Communications Strategist
Key responsibilities
- Develop advertising strategies and campaign briefs
- Conduct market research and analysis
- Liaise with clients and creative teams
- Monitor campaign performance
- Prepare reports and presentations
Skills and qualifications required
- Degree in marketing, advertising, or business
- Experience in advertising or media roles
- Analytical and communication skills
- Creativity and commercial awareness
Promotional job opportunities from this role
- Senior Planner
- Strategy Director
- Account Director
- Consultant
How to get the job
- Study marketing, advertising, or business
- Gain experience in advertising or media roles
- Progress to senior or management positions
Learn to grow in this role
Practical Job Near Me guides chosen for people in this kind of job.
- Industry Guides2 min read
Creative and Marketing Entry Paths
Portfolio-first routes into design, content, social, and marketing roles across the UK.
- Industry Guides2 min read
Sales Careers Without the Sleaze
Ethical sales is about solving problems and building relationships—not pressure tactics.
- Career Growth2 min read
Starting Your Job Search With a Plan
A clear weekly plan beats endless scrolling and helps you track real progress.