Salary guide
Digital Marketing Specialist
- Average salary
- £25,000 – £50,000
- Working hours
- 37.5 hours/week
MarketingDigital
- The UK digital sector is worth over £180 billion
Other names this job is known by
- Online Marketing Specialist
- Digital Marketer
Key responsibilities
- Plan and execute digital marketing campaigns
- Optimise SEO and PPC strategies
- Manage social media accounts
- Analyse website and campaign performance
Skills and qualifications required
- Degree in marketing, business, or IT
- Experience in digital marketing
- SEO, PPC, and analytics skills
- IT and communication skills
Promotional job opportunities from this role
- Senior Specialist
- Digital Marketing Manager
- Head of Digital
- Consultant
How to get the job
- Study marketing, business, or IT
- Complete a relevant degree and certifications
- Gain experience in digital marketing
- Progress to senior or management roles
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