Salary guide
Search Engine Marketer
- Average salary
- £22,000 – £45,000
- Working hours
- 37.5 hours/week
MarketingDigital
- SEM is a top skill in UK digital marketing
Other names this job is known by
- PPC Specialist
- Search Marketing Analyst
Key responsibilities
- Plan and execute search engine marketing (SEM) campaigns
- Optimise PPC and paid search strategies
- Analyse campaign performance and ROI
- Conduct keyword research
- Write ad copy and landing pages
- Liaise with clients and teams
- Stay updated on SEM trends
- Prepare reports
Skills and qualifications required
- Degree in marketing, business, or digital media
- Experience in SEM or digital roles
- Analytics and communication skills
- IT and creativity
Promotional job opportunities from this role
- Senior Marketer
- SEM Manager
- Digital Marketing Manager
- Consultant
How to get the job
- Study marketing, business, or digital media
- Gain experience in SEM or digital roles
- Progress to senior or specialist positions
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