Salary guide
Social Media Influencer Manager
- Average salary
- £28,000 – £55,000
- Working hours
- 37.5 hours/week
MarketingDigital
- Influencer marketing is a £1 billion UK industry
Other names this job is known by
- Influencer Agent
- Talent Manager
Key responsibilities
- Manage relationships with influencers and brands
- Develop influencer marketing strategies
- Negotiate contracts and fees
- Track campaign performance
- Liaise with agencies and clients
- Organise events and collaborations
- Stay updated on trends
- Prepare reports and recommendations
Skills and qualifications required
- Degree in marketing, PR, or digital media
- Experience in influencer or social media roles
- Negotiation and communication skills
- IT and analytics skills
Promotional job opportunities from this role
- Senior Manager
- Head of Influencer Marketing
- Digital Director
- Consultant
How to get the job
- Study marketing, PR, or digital media
- Gain experience in influencer or social media roles
- Progress to management or specialist positions
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